Entrepreneurship Development For Gen Z In Bangunsari Village, Pesawaran Regency

Abstract

Bangun Sari Village has significant economic potential, with 25% of its population being Generation Z. However, this potential has not been optimized due to limitations in access to entrepreneurship programs, the digital divide, and a lack of mentors. As a solution, this initiative employed an integrated mentoring model that combines the EDGE method, practical mentoring based on a village SWOT analysis, and the formation of collaborative business groups. The implementation of this model proved effective in enhancing the capacity of Generation Z. Specifically, 93.3% of participants understood digital business models, and 83.3% successfully applied SWOT analysis to identify opportunities. Participants' financial literacy was also high, although their technical skills in pricing still require improvement. Collaboration among traditional, digital, and budding entrepreneurs was successfully realized, creating a synergistic value chain. This mentoring model successfully transformed theoretical understanding into practical capacity, formed a collaborative ecosystem, and contributed to strengthening the Village Development Index (IDM). For sustainability, advanced modules and facilitated market access are needed. This model has the potential to be adapted in other rural areas.